I see an increasing boom in web services which say that you need not pay your mobile bills anymore, just give them your mobile number and your interests thats it, you start receiving advertisements customized for you.....and you start earning money...amazing right???
I gave it a try by registering myself at one of such services over one month back and there are no positive (did not earn any money yet) or negative ( my mobile number has not been misused yet) effects as of now. Have to check the privacy issues before registering as we have to give our mobile number and our mailing address to receive our cheques.
I am not propagating any of those web services here but would like to make a point to marketing managers who are in desperate search of unique ad-campaign ideas.
One thing I understood from the increase in number of such services is that they all want to make money from the untamed market (mobile user community). Marketing Managers just note this point, think ways to target the mobile user community to position yourselves in the market and I definitely feel that this would be a great hit in future. We watch all kinds of ads on Television, from hair-band to aeroplanes but are never paid a single penny and here comes a unique media campaign in which the audience are paid.
Let us watch the trends in the coming future.
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